Pendleton Woolen Mills
Autumn Winter 09
This is the first time Pendleton has been offered to the European market and is only being offered to very few finest selected stores.
Pendleton Woolen Mills
Autumn Winter 09
Since first introduced in 1924, Pendleton wool plaid shirts have been a staple in men's wardrobes. Before the first Pendleton plaid shirt came from the mill, men revered the wool shirt for its warmth and durability, but not their colour or style. C. M. Bishop saw the opportunity to bring rich plaids and colours to this utilitarian shirt, and the Pendleton wool plaid shirt was born.
Pendleton Woolen Mills
Autumn Winter 09
The company had already developed sophisticated weaving capabilities in the production of its jacquard Indian trade blankets, which were rich in colour and pattern. That expertise was applied to the shirt bringing handsome colours and patterns to what had been a dull and colourless functional shirt.
Pendleton Woolen Mills
Autumn Winter 09
Instantly, the shirt became a coveted item and men throughout the US flocked to buy them. Fifty years ago, The Beach Boys, then called the "Pendletones," made the Pendleton plaid shirt their wardrobe of choice and created a fashion trend among America's youth. Wearing the wool shirts as jackets over tee shirts and jeans became the band's signature look and appeared on many album covers throughout the 1950s and 60’s.
Pendleton Woolen Mills
Autumn Winter 09
Over the years, styles, patterns, even the weights of the wool fabric, have changed, but one thing remains the same:
Pendleton Woolen Mills
Autumn Winter 09
The consistent quality of these highly praised shirts, "Warranted to be a Pendleton." The offer for Europe is initially limited to a few classic shirt shapes and jacket styles as well as some good basics and accessories.
Products
