About:Blank is a young no-brand design company that makes minimal paper notebooks. Minimalism has been one of the key paradigms connecting Asian and Finnish design philosophies for a long time now, and About:Blank, with its operations divided between the Far East and Northern Europe (mainly Seoul and Helsinki), is a great example of this connection. Only this time the mutual sense of minimalism is taken a step further than usually. About:Blank’s manifesto “Nothing is everything, fullness is emptiness” speaks for itself. The notebooks are stripped down of all auxiliary elements to the very gist of what they fundamentally are. Add to this the use of thick, acid free paper, a newly patented binding technique and impeccable Japanese manufacturing and you have a new classic that is sure to last a good while.
We had the opportunity to talk to Seungho Lee, one of the partners in the company, that resides here in Helsinki at the moment. See the interview after the jump.